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Bought by many, loved by all

We are more than just a bra. We are a BRAnd new feeling

that sparks your confidence to take on the world.

All day comfort

No feeling beats a perfectly fitting bra that lasts with you from morning hustle to evening unwind.

Fits your needs

You deserve a luxurious high-quality feeling without breaking the bank.

Designed for every body

We celebrate your individuality. Whether you’re a 36A, 56H, or 48B, we got you!

The Bra Vault

Collections that speak to you

The bra that does it all

Live in The Aurora- smooth cups, no wires, and stitch-free wings for a flawless silhouette. With wide, convertible straps and a wirefree band, it's so comfortable you'll never want to take it off.

Your body. Your size. Your reviews.

Bras that love your body better

Our bras are designed to provide unbeatable comfort for that “barely there” feeling in sizes that fit every stage of life. Because we believe that every woman deserves to feel comfortable in her own skin – and in her bra.

Real life Leading Ladies

Tag @leadingladybras on Instagram to be featured!

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